Video: how to find customers and incentivize them to talk to you
Preview unavailable
You must log in or sign up to view this lesson.
Login
Sign up
Essentials Kit
Buy now
Learn more
📍 Start here
Note from Linda
9
Quick question❓
105
♟️ Career Strategy, 🗓️ Planning, ⚒️ Execution
3
How to use the Toolkit
Two challenges 🏋️
♟️ Negotiate like a baller
Myths that hold you back
Upfront negotiation: start early + example scenarios
Ongoing negotiation: what to expect + example scenarios
4
How I got big raises in 3 years
My $300K mistake + using equity to negotiate
Further reading
♟️ Thrive in your first 30/60/90 days
Career cold-start
Step-by-step guide: make the most of your first 90 days
10
Examples: starter projects & business equations
4
♟️ Manage your manager
Making your manager's life easy
4
Video: walk through examples of building trust
4
Templates & examples: 1:1s, status updates, wall of wins
13
Navigate hard conversations with example scenarios
2
Further reading
8
♟️ Advance your career
Treat your career like a product
How to advance your career
4
Template & example: goals and career roadmap
5
Should you leave your company?
2
Should you leave PM?
6
Further reading
🗓️ Lead planning
Why planning is a golden opportunity
How to stay organized and sane
Template & example: track progress, increase transparency
1
🗓️ Run productive brainstorms
Why brainstorms get a bad rep
Video: how might we questions, jobs to be done, strategy and more
6
Template & example: brainstorm materials, email
8
Set-up, tools, voting
2
🗓️ Compose a coherent roadmap
Organizing ideas into a roadmap
Video: how to turn brainstorm ideas into a roadmap
10
Template & example: unprioritized roadmap
9
🗓️ Prioritize like a portfolio
Creating compelling big picture
How to pick opportunities: types, allocation, portfolio
6
Video: how to turn a laundry list into opportunities
5
Video: how to score opportunities
10
Step-by-step guide: prioritizing roadmap, collaboration
2
Examples: prioritized roadmap
🗓️ Set focused OKRs
The truth about OKRs
Video: how to structure your OKRs
9
Video: how OKRs change based on company lifestage
4
How to structure OKRs and drive accountability
13
Template & example: sharing OKRs
4
How seriously should you take OKRs?
2
Metric precautions, bad OKRs, getting to real numbers
6
Further reading
🗓️ Track and report on OKR progress
Know where the ship is headed
Video: how to track and present OKR progress
Template & example: tracking system
Template & example: presenting OKR progress
⚒️ Project manage with pizzaz
Jobs to be done for tracking projects
2
Template & example: track projects, manage delays
2
⚒️ Interview customers with purpose
Types of customer interviews
Cautionary tales
Video: how to find the right questions for your customer interview
4
Templates & examples for each type of customer interview
Video: how to find customers and incentivize them to talk to you
2
Source & incentivize customers for new and existing products
Video: when to use interviews vs. surveys; example of survey questions
6
Interviews vs. surveys: when to use which
Further reading
6
⚒️ Case study: how to turn an idea into a launched product
Putting it all together
1
Example: clarification of problem, solution, how it will work
Example: customer outreach
Example customer interviews: questions, notes, takeaways
Competitive research / benchmarking
2
⚒️ Scope features to 10X your impact
Becoming a force multiplier
4
Kick off: what to focus on, email and PRD
3
Hand off: precaution, email and PRD
3
Examples: new vs. existing features
2
To ship or not to ship?
2
Further reading
⚒️ Design winning AB tests
Why you should do experiments
Mini-stats lessons
8
How to find promising experiments
Visual examples of winning experiments
Template & examples: new vs. existing features
2
Preventable failures, when to not experiment
2
Further reading
1
⚒️ Create insightful dashboards
Types of dashboards
Visual examples of bad dashboards
Templates & illustrations by dashboard type
8
Further reading
⚒️ Run effective meetings
Treat meetings like a product
2
Staying nimble through weekly sprints
Template & example: sprint meeting
Stand-up: for vs. against & how to run a tight ship
Working sessions: defuse disasters & create a game plan
3
Tame the meeting monster and maintain reasonable working hours
5
🎉 End here
PM Tech Stack - tools and links
7
One last thing
9