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Linda/Essentials Kit
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Essentials Kit

76 lessons • 70 examples • 28 templates • 11 videos
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📍 Start here

Note from Linda
Quick question❓
♟️ Career Strategy, 🗓️ Planning, ⚒️ Execution
How to use the Toolkit
Two challenges 🏋️

♟️ Negotiate like a baller

Proven tactics to negotiate with confidence
Myths that hold you back
Upfront negotiation: start early + example scenarios
Ongoing negotiation: what to expect + example scenarios
How I got big raises in 3 years
My $300K mistake + using equity to negotiate
Further reading

♟️ Thrive in your first 30/60/90 days

Learn the right context and establish credibility without ruffling feathers
Career cold-start
Step-by-step guide: make the most of your first 90 days
Examples: starter projects & business equations

♟️ Manage your manager

Manage expectations, and grow your trust battery with your manager
Making your manager's life easy
Video: walk through examples of building trust
Templates & examples: 1:1s, status updates, wall of wins
Navigate hard conversations with example scenarios
Further reading

♟️ Advance your career

Proactively manage your career and advance faster
Treat your career like a product
How to advance your career
Template & example: goals and career roadmap
Should you leave your company?
Should you leave PM?
Further reading

🗓️ Lead planning

Instill clarity and preserve sanity during planning
Why planning is a golden opportunity
How to stay organized and sane
Template & example: track progress, increase transparency

🗓️ Run productive brainstorms

Do the right pre-work to make the most of brainstorm time 
Why brainstorms get a bad rep
Preview
Video: how might we questions, jobs to be done, strategy and more
Preview
Template & example: brainstorm materials, email
Preview
Set-up, tools, voting
Preview

🗓️ Compose a coherent roadmap

Prepare the roadmap and identify major themes
Organizing ideas into a roadmap
Video: how to turn brainstorm ideas into a roadmap
Template & example: unprioritized roadmap

🗓️ Prioritize like a portfolio

Identify and score winning opportunities
Creating compelling big picture
How to pick opportunities: types, allocation, portfolio
Video: how to turn a laundry list into opportunities
Video: how to score opportunities
Step-by-step guide: prioritizing roadmap, collaboration
Examples: prioritized roadmap

🗓️ Set focused OKRs

Create clean, focused OKRs (Objectives and Key Results)
The truth about OKRs
Video: how to structure your OKRs
Video: how OKRs change based on company lifestage
How to structure OKRs and drive accountability
Template & example: sharing OKRs
How seriously should you take OKRs?
Metric precautions, bad OKRs, getting to real numbers
Further reading

🗓️ Track and report on OKR progress

Learn a system for tracking, reporting on progress, and staying ahead of the game
Know where the ship is headed
Video: how to track and present OKR progress
Template & example: tracking system
Template & example: presenting OKR progress

⚒️ Project manage with pizzaz

Learn a system to easily keep tabs on every project and drive accountability
Jobs to be done for tracking projects
Template & example: track projects, manage delays

⚒️ Interview customers with purpose

Ask customers the right questions to de-risk your product at every stage
Types of customer interviews
Preview
Cautionary tales
Preview
Video: how to find the right questions for your customer interview
Preview
Templates & examples for each type of customer interview
Preview
Video: how to find customers and incentivize them to talk to you
Source & incentivize customers for new and existing products
Video: when to use interviews vs. surveys; example of survey questions
Interviews vs. surveys: when to use which
Further reading
Preview

⚒️ Case study: how to turn an idea into a launched product

Applying everything we've learned about customer outreach and interview
Putting it all together
Example: clarification of problem, solution, how it will work
Example: customer outreach
Example customer interviews: questions, notes, takeaways
Competitive research / benchmarking

⚒️ Scope features to 10X your impact

Become a positive force multiplier through impeccable execution
Becoming a force multiplier
Kick off: what to focus on, email and PRD
Hand off: precaution, email and PRD
Examples: new vs. existing features
To ship or not to ship?
Further reading

⚒️ Design winning AB tests

Improve your odds of designing a winning experiment
Why you should do experiments
Mini-stats lessons
How to find promising experiments
Visual examples of winning experiments
Template & examples: new vs. existing features
Preventable failures, when to not experiment
Further reading

⚒️ Create insightful dashboards

Define the job of your dashboards, and design them to maximize insight
Types of dashboards
Visual examples of bad dashboards
Templates & illustrations by dashboard type
Further reading

⚒️ Run effective meetings

Run meetings that keep your team accountable and nimble
Treat meetings like a product
Staying nimble through weekly sprints
Template & example: sprint meeting
Stand-up: for vs. against & how to run a tight ship
Working sessions: defuse disasters & create a game plan
Tame the meeting monster and maintain reasonable working hours

🎉 End here

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