Why brainstorms get a bad rep
Brainstorms kick off a new planning cycle to generate ideas for a new roadmap. They are often the most expensive meeting given the number of people involved.
Most brainstorms are also considered complete BS for a few reasons:
Ideas are all over the place
Ideas never see the light of day
Unclear goals
But done right, a brainstorm makes the rest of planning easier and energizes the team. It's an effective tool to engage and retain A-level talent. And it starts with doing the right pre-work.
Ideally, it's about instilling ownership, not extracting buy-in.
Let's get started, so you can stop this perception one brainstorm at a time:
