Essentials Kit
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π Start here
Note from Linda
Quick questionβ
βοΈ Career Strategy, ποΈ Planning, βοΈ Execution
How to use the Toolkit
Two challenges ποΈ
βοΈ Negotiate like a baller
Myths that hold you back
Upfront negotiation: start early + example scenarios
Ongoing negotiation: what to expect + example scenarios
How I got big raises in 3 years
My $300K mistake + using equity to negotiate
Further reading
βοΈ Thrive in your first 30/60/90 days
Career cold-start
Step-by-step guide: make the most of your first 90 days
Examples: starter projects & business equations
βοΈ Manage your manager
Making your manager's life easy
Video: walk through examples of building trust
Templates & examples: 1:1s, status updates, wall of wins
Navigate hard conversations with example scenarios
Further reading
βοΈ Advance your career
Treat your career like a product
How to advance your career
Template & example: goals and career roadmap
Should you leave your company?
Should you leave PM?
Further reading
ποΈ Lead planning
Why planning is a golden opportunity
How to stay organized and sane
Template & example: track progress, increase transparency
ποΈ Run productive brainstorms
Why brainstorms get a bad rep
Video: how might we questions, jobs to be done, strategy and more
Template & example: brainstorm materials, email
Set-up, tools, voting
ποΈ Compose a coherent roadmap
Organizing ideas into a roadmap
Video: how to turn brainstorm ideas into a roadmap
Template & example: unprioritized roadmap
ποΈ Prioritize like a portfolio
Creating compelling big picture
How to pick opportunities: types, allocation, portfolio
Video: how to turn a laundry list into opportunities
Video: how to score opportunities
Step-by-step guide: prioritizing roadmap, collaboration
Examples: prioritized roadmap
ποΈ Set focused OKRs
The truth about OKRs
Video: how to structure your OKRs
Video: how OKRs change based on company lifestage
How to structure OKRs and drive accountability
Template & example: sharing OKRs
How seriously should you take OKRs?
Metric precautions, bad OKRs, getting to real numbers
Further reading
ποΈ Track and report on OKR progress
Know where the ship is headed
Video: how to track and present OKR progress
Template & example: tracking system
Template & example: presenting OKR progress
βοΈ Project manage with pizzaz
Jobs to be done for tracking projects
Template & example: track projects, manage delays
βοΈ Interview customers with purpose
Types of customer interviews
Cautionary tales
Video: how to find the right questions for your customer interview
Templates & examples for each type of customer interview
Video: how to find customers and incentivize them to talk to you
Source & incentivize customers for new and existing products
Video: when to use interviews vs. surveys; example of survey questions
Interviews vs. surveys: when to use which
Further reading
βοΈ Case study: how to turn an idea into a launched product
Putting it all together
Example: clarification of problem, solution, how it will work
Example: customer outreach
Example customer interviews: questions, notes, takeaways
Competitive research / benchmarking
βοΈ Scope features to 10X your impact
Becoming a force multiplier
Kick off: what to focus on, email and PRD
Hand off: precaution, email and PRD
Examples: new vs. existing features
To ship or not to ship?
Further reading
βοΈ Design winning AB tests
Why you should do experiments
Mini-stats lessons
How to find promising experiments
Visual examples of winning experiments
Template & examples: new vs. existing features
Preventable failures, when to not experiment
Further reading
βοΈ Create insightful dashboards
Types of dashboards
Visual examples of bad dashboards
Templates & illustrations by dashboard type
Further reading
βοΈ Run effective meetings
Treat meetings like a product
Staying nimble through weekly sprints
Template & example: sprint meeting
Stand-up: for vs. against & how to run a tight ship
Working sessions: defuse disasters & create a game plan
Tame the meeting monster and maintain reasonable working hours
π End here
PM Tech Stack - tools and links
One last thing
Products
Course
Section
Lesson
The truth about OKRs
The truth about OKRs
Essentials Kit
Buy now
Learn more
π Start here
Note from Linda
Quick questionβ
βοΈ Career Strategy, ποΈ Planning, βοΈ Execution
How to use the Toolkit
Two challenges ποΈ
βοΈ Negotiate like a baller
Myths that hold you back
Upfront negotiation: start early + example scenarios
Ongoing negotiation: what to expect + example scenarios
How I got big raises in 3 years
My $300K mistake + using equity to negotiate
Further reading
βοΈ Thrive in your first 30/60/90 days
Career cold-start
Step-by-step guide: make the most of your first 90 days
Examples: starter projects & business equations
βοΈ Manage your manager
Making your manager's life easy
Video: walk through examples of building trust
Templates & examples: 1:1s, status updates, wall of wins
Navigate hard conversations with example scenarios
Further reading
βοΈ Advance your career
Treat your career like a product
How to advance your career
Template & example: goals and career roadmap
Should you leave your company?
Should you leave PM?
Further reading
ποΈ Lead planning
Why planning is a golden opportunity
How to stay organized and sane
Template & example: track progress, increase transparency
ποΈ Run productive brainstorms
Why brainstorms get a bad rep
Video: how might we questions, jobs to be done, strategy and more
Template & example: brainstorm materials, email
Set-up, tools, voting
ποΈ Compose a coherent roadmap
Organizing ideas into a roadmap
Video: how to turn brainstorm ideas into a roadmap
Template & example: unprioritized roadmap
ποΈ Prioritize like a portfolio
Creating compelling big picture
How to pick opportunities: types, allocation, portfolio
Video: how to turn a laundry list into opportunities
Video: how to score opportunities
Step-by-step guide: prioritizing roadmap, collaboration
Examples: prioritized roadmap
ποΈ Set focused OKRs
The truth about OKRs
Video: how to structure your OKRs
Video: how OKRs change based on company lifestage
How to structure OKRs and drive accountability
Template & example: sharing OKRs
How seriously should you take OKRs?
Metric precautions, bad OKRs, getting to real numbers
Further reading
ποΈ Track and report on OKR progress
Know where the ship is headed
Video: how to track and present OKR progress
Template & example: tracking system
Template & example: presenting OKR progress
βοΈ Project manage with pizzaz
Jobs to be done for tracking projects
Template & example: track projects, manage delays
βοΈ Interview customers with purpose
Types of customer interviews
Cautionary tales
Video: how to find the right questions for your customer interview
Templates & examples for each type of customer interview
Video: how to find customers and incentivize them to talk to you
Source & incentivize customers for new and existing products
Video: when to use interviews vs. surveys; example of survey questions
Interviews vs. surveys: when to use which
Further reading
βοΈ Case study: how to turn an idea into a launched product
Putting it all together
Example: clarification of problem, solution, how it will work
Example: customer outreach
Example customer interviews: questions, notes, takeaways
Competitive research / benchmarking
βοΈ Scope features to 10X your impact
Becoming a force multiplier
Kick off: what to focus on, email and PRD
Hand off: precaution, email and PRD
Examples: new vs. existing features
To ship or not to ship?
Further reading
βοΈ Design winning AB tests
Why you should do experiments
Mini-stats lessons
How to find promising experiments
Visual examples of winning experiments
Template & examples: new vs. existing features
Preventable failures, when to not experiment
Further reading
βοΈ Create insightful dashboards
Types of dashboards
Visual examples of bad dashboards
Templates & illustrations by dashboard type
Further reading
βοΈ Run effective meetings
Treat meetings like a product
Staying nimble through weekly sprints
Template & example: sprint meeting
Stand-up: for vs. against & how to run a tight ship
Working sessions: defuse disasters & create a game plan
Tame the meeting monster and maintain reasonable working hours
π End here
PM Tech Stack - tools and links
One last thing
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