Preview unavailable

📍 Start here

• Note from Linda

• How to use this playbook

🌱 Negotiation starts BEFORE the initial offer

• Your two hidden jobs

• How to not bomb your negotiation before it starts

• Scenarios where you can lowball yourself

• Scripts for how to navigate these scenarios

• Recap

❌ When maximizing TC is wrong…

• What to research before negotiating an offer

• Scenario: lower TC leads to higher comp

• Scenario: higher TC leads to equity wipeouts

👀 How to NOT get screwed on startup equity

• How to understand your equity offer (options, RSUs)

• Common equity minefields

• Checklist: questions about your equity

• What to do if they hold back information

• What’s negotiable vs. not

• Bait & switch, golden handcuffs, my $700K mistake

💰 Find your PERSONAL comp band

• How to get paid ABOVE band without competing offers

• Why market comp band ≠ your comp band

• How to know you can go above market band

⚖️ Evaluate them like an investor 

• What to look for from the business & team

• Why this makes you look good

• Questions for private startups (pre-launch) — and what to look for

• Questions for private startups (post-launch metrics, strategy, org)

• Good vs. excellent: SaaS, marketplace metrics

• Questions for bigger companies (strategy, org) — and what to look for

• What to do if they decline to answer

• Recap

📈 Upsell and differentiate yourself

• How to separate yourself from the pack

• What to set up to differentiate yourself

• How to interview their customers

• How to become their thought partner

• Start pre-boarding

• Share your obstacles

🎯 How to find the RIGHT targets

• Psychology, cash vs. equity

• Stumbles + how to prioritize what to negotiate

• Make anchoring work for you

• Deep-dive: finding market comp

• Adjusting market comp to your situation

• What to expect in the negotiation

• Framework for picking the right numbers

• Outcomes to expect based on your situation

🏆 Use proven, winning scripts

• Why words matter

• Beliefs and tactics of great negotiators

• Good vs. great negotiators

• Real winning scripts and how to adapt them

• Notable patterns

• How to know what’s truly “final offer”

📉 Avoid these losing scripts

• Losing scripts to avoid part 1

• Losing scripts to avoid part 2

• Avoid saying these things

• Avoid saying these things too

• Notable patterns

🐎 Maximize competing offers

• How to make the most of competing offers

• Why competing offers don't always work out

• How to drum up more competing offers

• When competing offers are NOT competitive

• How to maximize value from your offers

• When competing offers backfire — and how to avoid this

🔁 Prepare to renegotiate with your current company

• How to prepare, time and ask for renegotiation

• Why renegotiations are stacked against you

• Handle unclear leveling, comp bands, promotion cycles

• Measure your readiness for renegotiation

• Perfect the timing of your ask

• Seed the conversation

🔥 Crush your renegotiation

• Handle comp raises being told to you, not proposed to you

• Handle awkwardness of negotiating with people you know

• When you have a competing offer

• Proven renegotiation scripts part 14

• Proven renegotiation scripts part 2

• When promotions ≠ renegotiations — and how to change that

• Examples of creating & capturing value

• Value created vs. value captured

• Doubling salary & equity in < 3 years

• Becoming exceptional and indispensable

🎉 End here

• One last thing